Chicago Bally Workout 340

January 26, 2010


Equinox, another Bally competitor, has launched a silly promotion called My Body. My Biography. People are encouraged to share their health and fitness stories online. The website features photos of people who probably bear little resemblance to the typical Equinox member. It’s also unlikely any of their stories will match the originality or entertainment value of the entries on this blog.

Enjoy your workout.

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Chicago Bally Workout 339

January 17, 2010


The latest LA Fitness scam promotion involves DID YOU KNOW… tips stapled to postcards. One typo-ridden sheet appears to be targeting seniors with references to osteoporosis. Hey, LA Fitness, DID YOU KNOW… the country is in an economic recession that prevents citizens from patronizing your over-priced health club?

Enjoy your workout.


Chicago Bally Workout 338

January 3, 2010


Bally online advertising has always been contrived and annoying. The newest campaign continues the tradition. What’s up with the “Fresh New Bally” claim – did they decide to clean up the locker rooms? Or maybe they simply restocked the Bally Soy Protein Bars.

Enjoy your workout.


Chicago Bally Workout 337

January 2, 2010


Now insurance companies are teaming up with health clubs to provide special discounts. However, the rates are almost identical to Bally – a one-time $29 enrollment fee, then $29 per month. On the one hand, there are studies that show obese and out-of-shape Americans are draining lots of money in terms of health care costs. So the partnership seems like a natural fit. Another natural fit involves the fact that insurance salespeople are among the least-trusted people in the country. Simply Google the search terms “Health Club Rip-Off” and you’ll see Bally and LA Fitness employees rank high among the con artists too.

Enjoy your workout.