It appears that AXE is becoming the official hair gel of Bally Total Fitness. Commercials for the product are playing on Bally TV, and the static cling above was stuck on a mirror in the men’s locker room. This must be another desperate attempt by Bally to generate revenue. Expect for the treadmills and stair machines to soon be emblazoned with advertiser logos like NASCAR vehicles.
Enjoy your workout.