LA Fitness and Bally Total Fitness display very different recruitment tactics. LA Fitness set up a booth in front of the future facility, with a representative handing out professional flyers and hyping the club to potential customers. Additionally, there’s a Preview Center nearby at 203 North Wabash Avenue, where more representatives are ready to discuss the benefits of membership and sign you up. Bally Total Fitness, on the other hand, tapes homemade signs in the reception area for electronic bill pay, and representatives call members like telemarketers with “special offers” to reduce your current monthly dues. If better rates exist, you’d think Bally would award them automatically versus waiting until a member threatens to bail out. We wonder how many Bally staffers have already floated their résumés to LA Fitness.
Enjoy your workout.