It’s hard to say if Bally business will really be threatened by the arrival of a new LA Fitness club – despite the heavy recruitment with the competitor’s salespeople hyping reduced rates. For starters, LA Fitness appears to be more upscale. Bally tends to draw people who are not going to pay a lot for a workout. LA Fitness offers a lounge and juice bar. Bally will probably counter with a lemonade stand or start selling SunnyD.
Enjoy your workout.