Studies indicate many African-American women don’t regularly exercise because it might mess their hairstyle. The Bally clubs actually have a pretty diverse mix of members. Yet we wonder if Bally couldn’t lure more African American women by showing greater sensitivity to their situation. The Loop Bally club is literally next door to a beauty salon that caters to African American women. Imagine the promotional possibilities if the stylists teamed up with the personal trainers, offering their services via discounted packages. Call it Bally Beautylicious or Workout & Weaves.
Enjoy your workout.