Bally Soy Protein Bars® were introduced in 2002. At that time, the company CEO proclaimed:
“With the addition of the soy protein line, we’re cementing our position as an important player in nutritional supplements. As the leader in fitness and nutrition, we’re constantly looking to offer healthier snack and meal replacement choices that cater to our consumers’ ever-growing fitness and nutritional needs. And, it is our every intention to enhance this segment of the business as we strengthen the overall position of the Bally Total Fitness® brand in all aspects of health and fitness. Everywhere that Bally Soy Protein Bars have been available, people have told us they’re absolutely delicious and unlike anything they’ve tasted before. And, we look forward to having the rest of the country decide for themselves.”
To decide for ourselves, we bought a bar today (retail value $1.69 + tax). It was the Chocolate Peanut Butter Crunch Flavored, the last word being a legal add-on to clarify that the product likely contains no real chocolate, peanut butter or crunch. Anyway, the CEO was right—the bar is unlike anything we’ve tasted before. But only because we’ve never actually tasted shit.
Enjoy your workout.