The National Center for Health Statistics reported the number of obese Americans now outweighs the merely overweight citizenry. Seems like another opportunity for Bally. While there are overweight and even morbidly obese members, they appear to be in the minority. With a little savvy and sensitivity, Bally could develop recruitment programs targeting the audience – maybe even develop a reality television series to broadcast on Bally TV.
Enjoy your workout.