Bally collects a little added revenue through in-club advertising. But it’s hard to believe the profit is even noticeable. There are barely half a dozen ad spaces – mostly lighted posters for dietary supplements, soup and mobile phones. The men’s locker room currently features three sponsored messages: an announcement against drunk driving, a mobile phone introduction and a Dunkin’ Donuts flatbread sandwiches promotion. The latest gimmick is Bally TV, which broadcasts on a monitor above the weight-lifting machines. Bally TV plays music videos à la MTV, interrupted by short Bally commercials. It all seems a bit outdated. What’s next – Bally Karaoke?
Enjoy your workout.