The Los Angeles Times reported the economy is adversely affecting the health club industry. People are canceling club memberships to save money, or recognizing their membership is one of the first things to cut in the event of a job loss. Maybe Bally should consider special economy-buster promotions.
The Chapter 11 Plan: Sign up for 11 months and receive a big discount.
Lose The Job, Lose The Pounds: Temporarily reduce rates for unemployed members.
It might sound crazy at first blush, but Bally could realize positive PR and potential membership increases with such moves. After all, the place is in danger of seeing its own staffers facing layoffs.
Enjoy your workout.