Chicago Bally Workout 344

March 30, 2010

Here’s more junk mail from LA Fitness. The health club insists on portraying hot models that bear no resemblance whatsoever to the typical LA Fitness member.

Enjoy your workout.

Chicago Bally Workout 343

March 28, 2010

LA Fitness is running a promotion for free menu items from a nearby noodle restaurant. Bally will probably counter by handing out Ramen Noodles.

Enjoy your workout.

Chicago Bally Workout 342

February 22, 2010

LA Fitness is now sending junk mail to lure new members. The health club actually trademarked the phrase, “Exercise your options.” Plus, the mailer includes a coupon for a Complimentary Personal Fitness Assessment. You mean members typically pay staffers to tell them they are out of shape?

Enjoy your workout.

Chicago Bally Workout 341

February 14, 2010

Now LA Fitness is hawking a special Valentine’s Day promotion, offering discounted memberships. Actually, it would be more affordable to buy your sweetheart a diamond.

Chicago Bally Workout 340

January 26, 2010

Equinox, another Bally competitor, has launched a silly promotion called My Body. My Biography. People are encouraged to share their health and fitness stories online. The website features photos of people who probably bear little resemblance to the typical Equinox member. It’s also unlikely any of their stories will match the originality or entertainment value of the entries on this blog.

Enjoy your workout.

Chicago Bally Workout 339

January 17, 2010

The latest LA Fitness scam promotion involves DID YOU KNOW… tips stapled to postcards. One typo-ridden sheet appears to be targeting seniors with references to osteoporosis. Hey, LA Fitness, DID YOU KNOW… the country is in an economic recession that prevents citizens from patronizing your over-priced health club?

Enjoy your workout.

Chicago Bally Workout 338

January 3, 2010

Bally online advertising has always been contrived and annoying. The newest campaign continues the tradition. What’s up with the “Fresh New Bally” claim – did they decide to clean up the locker rooms? Or maybe they simply restocked the Bally Soy Protein Bars.

Enjoy your workout.